G7 – Riding the Rhythm of Success

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September 9, 2013

There’s always room in the Jamaican dancehall scene for a lyrically potent and socially current deejay. Garfield Reid, best known as G7 is ready to take dancehall music to another level. Having recorded numerous songs such as Gimme, Dem a Devil, and Luv Yuh Right Now, G7 is signed to the Warrior Chief label and managed by T7G Music, and is enjoying strong social media interest and heavy rotation on Jamaican and overseas radio.

Originally from the inner-city community of Drewsland in Kingston and later Waterford in Portmore, G7 grew up at a time of tremendous political and social unrest. He saw firsthand the effects of social injustice and inequality. It wasn’t all hard knocks for G7 as he was nurtured by a family of music lovers and who are well-known for their love of horse-racing. He soon emerged as a dazzling entertainer among his peers. Citing General Trees, Papa San, and Shabba Ranks as his earlier musical influences, he also has a lot of respect for the talent of Damian ‘Jr Gong’ Marley and Vybz Kartel, his childhood friend.

G7 has indeed made his mark on the dancehall scene since his days performing at local talent shows. As a metaphorical jockey sitting on the riddim, his talent and keen social commentary is uncompromisingly direct yet catchy on the new release, Dem a Devil. The lyrics are swimming in a bowl of thematic soup. With the current trend of ‘Do Di Maths’ and living the high life, the song reinforces pride and satisfaction in not selling out.

The single Gimme, which is on the Suncreen Riddim, is headed straight to the top of the charts as a gallis anthem. If the lyrics are anything to go by, G7 is quite the lothario, crooning about the nookie and with a catchy hook at that: Gyal anyweh yuh see mi yup fi gimme! Mr. 7 leaves nothing to the imagination.

As G7 continues to record and promote great music, reggae and dancehall fans can expect to hear more creative offerings from this new artiste. His passion, skill and depth will no doubt take the music to new heights. G-7 is here to draw on his global wealth of lyrics to be leader in the music biz. Stay Tuned!

 

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